I hate when I’m driving, or having a conversation (I mean a real one), or doing whatever it is that I’m doing and my phone starts vibrating like crazy, one message after the other non-stop. Maybe I have a concentration issue but that really bothers me. When it only vibrates once I know I have a message and I’ll look at it when I have a minute.

This campaign was designed to express my frustration with people who send 14 messages to say what could be said in just 1.