I’ve been running a few campaigns on Perfect Audience for the past couple of weeks. The value proposition they offer is definitely very tempting (see my previous post for a more detailed explanation), however I’m a little concerned with their metrics. Every day they send me a report with the performance of all my campaigns […]

I just came across Perfect Audience, a company that offers retargeted ads on Facebook. So basically what they do is after you insert a few lines of code into your website they start  placing cookies on the computers of anyone who visits your site, then when this people log in to their Facebook they will […]